Discovering Korea’s allure,
as a country of infinite opportunity and dynamic passion
The image of Korea, as perceived by people around the world, is a marvel in itself. Foreigners are often amazed by the civic consciousness of Koreans, exemplified by their reluctance to take wallets left unattended in cafes. For Koreans, enjoying a ‘public transportation system that incorporates IT technology’ and ‘easily accessible free Wi-Fi’ everywhere is a part of daily life, but to foreigners, these are nothing short of wonders.
This book thoroughly captures the unique allure of Korea, a charm unmatched anywhere else in the world. It showcases K-content and K-culture, including Korean dramas and music, as well as K-sports and K-companies. It also proudly highlights Korea’s resilience and strength during the pandemic that swept across the globe.
The Korean Wave That Has Become a Reference for the World!
HALLYU comprises five distinct parts. The first topic is ‘Korean life as seen through the eyes of foreigners.’ Part 1 explores K-food and the unique delivery culture, often featured in global social media’s ‘reaction videos,’ along with the world’s most advanced, fast, and comfortable wireless Internet environment, highly accessible Korean medical services, and public transportation integrated with IT technology.
Part 2 focuses on Koreans making their mark on the global stage. This section highlights the achievements of notable Koreans, including BTS and many others, who excel in various fields. It features sports stars like Son Heung-min and Kim Yuna; ‘time traveler’ pianist Lim Yun-chan; dance team Just Jerk; Lee Seung-hoon, known for his prowess in paper airplane flying competitions; and former Vietnam national soccer team coach Park Hang-seo. Additionally, it introduces ‘small giants’ such as Lee Jong-wook, WHO Tuberculosis Eradication Director; Philip Kim, a scientist contender for the Nobel Prize; and Fields Medal-winning mathematician Professor Huh June.
● Language: English
● Dimensions: 148 * 210 * 28 mm
● ISBN: 9791164846474
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